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Women use the internet for entertainment and self-development

We also found that women in Nigeria, Kenya, and South Africa engage with the wider variety of content available on the internet than men. Female respondents on average showed a higher percentage of interest for nine out 15 topics. Similarly, Worldreader observes that women are on average accessing more e-books than men using their e-book reading platform. Not only that, Worldreader reports that their female users are reading three times as many pages on average as their male counterparts.

Women in three African countries are predominately browsing the internet to relax and entertain themselves. By browsing lifestyle, music and entertainment content on Opera and by reading romance, thrillers and other fiction e-books on Worldreader (in some cases up to 10 times as many as men), women in Nigeria, Kenya, and South Africa are embracing the Internet as a tool for entertainment.

Women are more engaged with online content

Empowerment is another major motivator for women using their mobile phones to access the internet. According to our survey, women are more engaged than men with content that can improve their lives, including content related to education, economy, property rights, public services, and health. In all three countries a higher percentage of women than emphasized the need for having access to news via their mobile browser.

Similarly, Worldreader reports that women between 26 and 44 years of age are particularly interested in reading e-books from the Inspiration, Career Development and Children’s sections of the Worldreader library.

Margaret, a woman self-taught digitally became a teacher

A true story revealed by Worldreader shows how women in Africa utilize the web through Opera Mini to educate themselves.

The full survey result can be downloaded here.